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 “How Retargeting Works – The Complete Guide To Retargeting Ads” Review from Udemy’s by Isaac Rudansky

Retargeting ads is a practice that has not been around for very long but has already proven amazingly effective, and the truth is that it isn't hard to see why. The technology (pioneered by Adroll) is relatively new.  Even Google hadn't adopted it until fairly recently in AdWords. That said, the ability for advertisers to take part in re-marketing through re-targeted ads has been an absolute game changer – having their ad appear again and again to the same interested website surfer on multiple sites. The problem is that there haven't been any excellent Internet marketing programs out there teaching this topic. At least not until now, as you will learn in this review of Udemy’s “How Retargeting Works – The Complete Guide To Retargeting Ads.”


Listen to our SoundCoud into!


How Retargeting Works: Why The Delay?

The truth is that new technology can be fairly confusing, and re-targeting was something so different from what was available before it that people were slow to understand and slow to come around to it. The real power of it enters into play because remarketing based on a visitors prior online behavior. Googe is leaving cache, cookies and internet privacy at the door. Also, the exact mechanics between two different ad providers might be a little bit different when it comes to remarketing to online visitors. However, as the technology has spread and more marketers have jumped on board with using these ads and strategies, it's long past due to get the type of course that can make sure marketers, and website owners new to this practice will understand.

Are you sure you have experienced remarketing (or retargeting) in the form of a banner that seems to follow you around the Internet? That's spooky, right? That is because the advertiser is collecting as much information on the user as possible including cash, cookies, history, IOS and even machine address! If you are a big advocate of online privacy, you should almost be offended by this form of advertising!

Retargeting / Remarketing: Are They The Same Thing?

“How Retargeting Works” by Isaac Rudansky is a complete guide to retargeting, what it is, and how it works. This training is the first comprehensive guide on the subject that covers how to use all the tools Google offers from initial campaign setup to fine tuning the ads, what keywords they focus in on for the retargeting, and how to keep tweaking a campaign to get the absolute most out of any advertising campaign.

Review of Udemy’s "How Retargeting Works The Complete Guide To Retargeting Ads" by Isaac Rudansky chapters

Thanks For The Cache And Cookies: We Will Be Back!

Remarketing, not the kind of topic where you can get by with reading a few blog articles, throwing a few ads against the wall, and just seeing what happens. This type of advertising is powerful when if properly executed, but it can be completely ineffective when done incorrectly.

To be truly satisfied with this method of publicity and you need to display a different banner and landing page based upon the data collect. Statistics say that your typical consumer will look six times before they buy and 81% do online research. It's a simple fact that people often don't purchase everything on impulse and sometimes it takes them a while to warm up to your brand.

Rudansky's course comes in by not only teaching the technology, but also teaching customer psychology, marketing, and how to blend all of these together to get the most out of all your online efforts.

So What Is The Final Verdict?

There's no question this training stands heads and shoulders above others in the niche, and if you want to understand how retargeting works, then “How Retargeting Works – The Complete Guide To Retargeting Ads” is the best course to get you there.


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Udemy Course Reviews 2017


October Sitewide #1 Start Date: 10/05/17 12:01 AM PST End Date: 10/10/17 11:59 PM PST









October Sitewide #1

Start Date:     10/05/17  12:01 AM PST
End Date:      10/10/17  11:59 PM PST

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